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India Modern

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India Modern: Traditional Forms and Contemporary Design, Herbert Ypma, book reviewHerbert Ypma is a design guru and the man behind the popular ‘Hip Hotel’ guides. If Herbert says it’s hip, the world listens to this arbiter of fashion. Herbert was born in the Netherlands which is pretty ironic given how rubbish Dutch hotels tend to be but fortunately for the world of fashionable accommodation, his family moved to New York when he was six years old. I have a bunch of his hotel guides though I must confess I don’t really use them very much tending to find them attractive eye candy rather than usable guides. So strong is his association with the hotel trade that I was quite surprised when I realised that he had edited this book, Indiamodern – Traditional Forms and Contemporary Design which is published by Phaidon.


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