Tag Archive > Dan Ariely

Irrational Logistics

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home By Dan Ariely, book reviewDan Ariely’s The Upside of Irrationality is a summary of the behavioural patterns that he has been studying over the years. The book is a follow up to his Predictably Irrational, which was a runaway success when it came out, and The Upside of Irrationality shows every sign of following in its footsteps. What it is is a study of the irrational way in which people behave in a manner that goes against their best interests. The book tries to change the “rational consumer” principal into advice on how to lead a better life and it is fairly successful in this endeavour. However, some of what Ariely points out as habitually irrational behavior cannot be changed despite out best efforts to do so, which is why ‘fairly successful;’ best describes Ariely’s work.


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